UX in the Age of Immediacy.

User expectations are changing fast and real-time interactions on social media and Amazon Prime have helped fuel those shifts. In practice we have to demonstrate value in less than a second — or at best prove usefulness on first use. As UX practitioners we need to understand how we can address and meet those expectations of immediacy in what we’re working on today. Every talk at the May 3, 2019 UX Burlington conference was presented through the lens of immediacy in UX.