User expectations are changing fast and real-time interactions on social media and Amazon Prime have helped fuel those shifts. In practice we have to demonstrate value in less than a second — or at best prove usefulness on first use. As UX practitioners we need to understand how we can address and meet those expectations of immediacy in what we’re working on today. Every talk at the 2019 conference will be presented through the lens of immediacy in UX.
This yearly gathering provides a forum for digital experience leadership and brings together 200 top regional thinkers and practitioners.